Institutional Investor
On February, we were contacted by Institutional Investor's Art Director Jeremy Leung, to produce a promotional video for the relaunch of their events and business conference circuit that it's happening on summer of 2021.
He provided the script and a simple direction, use only black & white and simple shapes. Having this on mind, I came up with the style and animation of the video.
This was such a fun project to create, despite having very simple and a pretty straightforward information about their new security implementations, I tried to do it in a striking, creative way and at the same time with simple figures.
Client: Institutional Investor
Art Direction: Jeremy Leung
Done by: Escafandra Inc.
Design & Animation: Julieta Tobon
Additional Animation & Comp: Luis Mejia
This is the storyboard and some initial style-frames that were created at the first stage of the project. There was a bit of simplification in some of the assets so that they integrate better with the rest of the video.
These are some of my favourite moments of the video and final style-frames.
