Amex Always Welcome

Notch asked for a fun and vibrant way to bring the art of Anishinaabe woodlands artist Blake Angeconeb to life in the new Amex social media campaign for their new artist custom signage.

This was an excellent opportunity to play with Blake’s unique and bold shapes and more organic and flowy movements. With frame-by-frame animation, I was able to respect Blake’s art and achieve a more dynamic look overall.

Client: Amex
Production Company: Notch Video
Director: Michael Pugacewicz
Artist: Blake Angeconeb
Storyboard, Design & 2D Animation: Julieta Tobon

Here is a reel of the scenes I got to animate in this project, and a breakdown of my process, from storyboard to design and animation.

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